Gran Promozione - Unknown Tuscany

There are scents that capture summer. The smell of warm stone after a brief summer rain—moist, mineral, vibrant. The salty sea air, the herb garden in the evening sun, the sweet hint of melon on a generous tavolata.

And there are sounds that convey precisely this feeling: the buzzing of cicadas in the midday heat, the rhythmic clinking of espresso cups in the beach bar, voices laughing in the shadow of old walls.

And there is a wine that reflects all of this: rosé.

Kitschy but true - it's summer in a glass. A promise of lightness. A moment between two breaths. It stands for spontaneous evenings on the terrace, barefoot in the garden, the first watermelon of the year, and conversations that end at sunset.

Rosé is Italianità: charming, playful, stylish. It brings freshness without coldness, elegance without seriousness. It combines the casual with the sophisticated – and never makes a big fuss about itself.

And of course, rosé comes in many forms—but few encapsulate Italianità quite like these three. Each is different, but all three embody the feeling of summer, style, and sensuality. No show, no noise—just character, depth, and drinking pleasure.