Sometimes you can feel it: that flutter in your stomach that tells you, "This is going to be good." Not because everything is perfectly planned and you feel absolutely certain, but because it feels right. Do you know that feeling of confidence?
For us, wine is not just a product we've been trading since 1892; we see it as an invitation. An invitation to linger, to share, to experience together. It complements life, and over the years, a pattern has developed in our family. We love wine because it means "friendship" to us and: music! When people, wine, and music come together, emotions arise, and that is exactly what we want to create. Where there is Vergani, there are Emozioni. But who are we telling this to? You already know.
But we have realized that it’s not just us who seek and cherish these moments of exchange; more and more Amici are asking us about it too. Our gut feeling encouraged us to move away from being just product specialists toward becoming a brand that stands for a certain lifestyle. Eccoci! Of course, the path was not free of friction, because warmth only arises where there is friction. We deliberately left the beaten paths and ventured into new terroir. At first, we were smiled at, felt uncertain, but with every step it became clearer that our direction was right and our gut feeling did not let us down. It regularly leads us to extraordinary encounters. Lighting designers, artists, musicians, creative brand partners – people with vision and curiosity, sensitivity, and a desire to shape possibilities together. That’s fun because we get inspired and can broaden our horizons.
The time is almost here! A special moment on this journey: the Sound-of-Wine event will take place on September 19, 2025, at the Hallenstadion. Amici – that’s the largest music hall in Switzerland, where legends like the Rolling Stones, Madonna, and Frank Sinatra have performed. Being allowed to play there fills us with great humility and at the same time with enormous motivation. We want to experience this highlight with you because you and your willingness to join us strengthen us. Thanks to your joy, we grow beyond ourselves, as a team and community. We won’t disappoint you and look forward to creating a new moment together, one we will talk about for a long time because it will stay in our hearts. "This is going to be good."
Cheers!
Your Famiglia Vergani
